Kazakhstan's business tourism prospects in the context of digitalization

Abstract

The demand for business tourism has grown alongside economic development and globalization. It plays a key role in fostering business, cultural, and scientific connections between regions and countries. International organizations such as the UN, UNWTO, ICCA, and MPI recognize its economic significance. Business tourism differs from traditional tourism in its seasonality, exclusivity, predictability, and need for specialized infrastructure. This study explores the digitalization of business tourism in Kazakhstan and its impact on organizing business events. It examines modern trends and digital tools that enhance planning and execution, including online platforms, mobile applications, and virtual reality. These technologies are reshaping corporate events, conferences, and exhibitions. The study highlights digitalization’s benefits, such as improved accessibility, service quality, and cost reduction. It provides successful case studies and recommendations for implementing innovative solutions in business tourism for companies and government agencies. Additionally, the research addresses Kazakhstan’s development priorities and challenges amid rapid global digitalization. By leveraging digital tools, Kazakhstan can strengthen its position in the business tourism sector, improve efficiency, and enhance its global competitiveness. The findings offer practical strategies for adapting to the evolving demands of the digital era.