Digital aspects of sustainable development of the tourism industry in Russia

Abstract

The article examines the digital aspects of sustainable development of the tourism industry in Russia under current economic and geopolitical challenges. The study explores key directions of digital transformation in tourism and hospitality, including the application of the Internet of Things (IoT), artificial intelligence, big data, robotics, augmented and virtual reality technologies, and digital platforms. The paper demonstrates the impact of digital technologies on service quality improvement, personalization of tourism services, optimization of business processes, and enhancement of competitiveness in tourism and hospitality enterprises. Government support measures aimed at digitalization of the tourism sector within the framework of the national project “Tourism and Hospitality” are analyzed. Recommendations are proposed for further development of digital tools for tourism product promotion and improvement of tourism infrastructure. It is concluded that digital transformation is one of the key factors ensuring the sustainable development of the Russian tourism industry and increasing its contribution to the national economy.