Features of the preparation and holding of cultural events for the ecological and ethnographic direction of active types of tourism

Abstract

In this article, the authors present a comprehensive understanding of the modern approach to the definition of active types of tourism, as the most voluminous classification unit of the modern tourism industry and its promising areas. The place of ecological and ethnographic tourism is determined as one of the directions of modern active tourism. An idea has been formed about the role of cultural events in the development of both the tourist attractiveness of the regions and the entire tourist brand of the country. Systematized data on the theoretical and methodological foundations of organizing and holding mass cultural and animation events, traditional and modern approaches, became the basis for the development of an integral methodology for preparing and holding events for ecological and ethnographic tourism in Kazakhstan. The specifics of organizing and holding cultural events for ecological and ethnographic tourism of the Republic of Kazakhstan are determined. A holistic view of the country's resource potential, preservation and promotion of natural, historical and cultural (tangible and intangible) heritage objects has been formed, which is one of the main elements of an integrated approach to holding cultural events of an ecological and ethnographic orientation, as well as, on the basis of the In the course of the study of the survey, the authors developed an integral methodology for the preparation and holding of cultural events of an ecological and ethnographic orientation in the conditions of modern tourism in the Republic of Kazakhstan. The data presented in the article were tested in the conditions of higher tourism education, and can be implemented in the activities of both the subjects of the tourism industry and in the educational process in the direction of "Tourism".