DEVELOPMENT OF MUSEUM TOURISM IN KAZAKHSTAN IN THE TRAINING OF TOURIST PERSONNEL

Abstract

Museum tourism is one of the fairly young types of tourism in Kazakhstan, which is based simultaneously on the development of the museum business in the country and, certainly, on the ever-growing interest of the world tourist community in the Republic of Kazakhstan. The purpose of the article is to determine the prospects for the development of museum tourism in Kazakhstan. The authors have conducted a retrospective analysis of the museum business development in Kazakhstan, identified the features of the museum tourism formation, determined the level of its demand through the study of survey results, developed the principles of creating a tourist product within museum tourism, and identified the prospects and conditions for the development of museum tourism in the republic. As a result of the professional activity and based on the research, the authors have developed a route for the development of museum tourism in Almaty, which has become both a ready-made tourist offer and a type of educational and training activity for future specialists in the field of tourism.